At Orca AI, we are on a mission to make shipping companies rethink the way they operate and empower their crews with AI and automation for a saferand more efficient maritime industry. Reporting to the VP of Marketing, as a Content Marketing Manager you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand voice, supports our marketing objectives, and drives user engagement across all channels. You will collaborate with various departments to ensure consistent, high-quality content that resonates with our target audience and drives intent.
What will you do?
- Develop and implement a content strategy that supports Orca AI's business goals and brand identity
- Own the creation and distribution of various content types, including blog posts, whitepapers, case studies, videos, and social media content
- Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
- Establish and maintain editorial guidelines and content calendars
- Analyze content performance metrics and adjust strategies to optimize results
- Manage content budgets and resources effectively
- Stay up-to-date with industry trends and best practices in content marketing and digital adoption
Experience we're looking for
- 5+ years of experience in content creation and strategy, preferably in the B2B SaaS industry
- Proven track record of developing successful content marketing strategies and executing high-performing campaigns
- Experience working in fast-paced, high-growth technology companies
- Excellent writing, editing, and proofreading skills
- Strong understanding of SEO principles and content optimization techniques
- Proficiency in content management systems and analytics tools (e.g., Google Analytics, SEMrush)
- Familiarity and hands-on experience with Gen AI tools for content analysis, iteration and creation.
- Experience with Hubspot
- Strong project management and organizational skills
